Yes, a bit expensive. But this is quality at the Brooks Brothers level or better. The only reason not many people know about the Charles Tyrwhitt name is because they are based in the UK. However, being a fan of Brooks Brothers myself and having seen these shirts as well, they are well worth it.
Anyway, here is the deal – buy 4 of their non-iron dress shirts on their UK site for UK Pounds 19.99 each. Your total will be around GBP 81. With the foreign transaction fee of around 3% (none if you have a Capital One card, Chase Hyatt or British Airways card, Penfed Promise visa card, etc.) and at today’s exchange rate, you will pay around $130.
As I said, these are expensive. But wear one and you will know they are worth it. And given the prices they charge on their US site, this is a bargain!
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